Claudia C de Araujo

Claudia Correia de Araujo is a Digital Transformation Executive and is responsible for Solution Sales and Partnerships at Rhona Group. Her primary focus is on developing deep customer relationships, global partnerships and strategic alliances to accelerate business success in developing, negotiating and signing revenue-generating opportunities. She has more than 22 years experience within leading multinational companies such as Ericsson and most recently Microsoft South Africa.

Her impressive business acumen, positive can-do-attitude and outstanding sales performance was acknowledged when she won FY18 Microsoft Pinnacle Award, one of only 8 employees worldwide to win this prestigious award.  During Claudia’s tenure at Microsoft, she achieved many professional goals, worked with amazing people and experienced reaching a critical career milestone in fully delivering on her three-year strategy and revenue commitment to the Microsoft business setting her apart in industry.

Awards and Recognition:

  • Microsoft South Africa, Digital Transformation Award, July 2018
  • Microsoft MEA, Challenger Award, May 2018
  • Microsoft MEA, Summit Award, April 2018
  • Microsoft MEA, Digital Transformation Recognition, July 2017
  • Microsoft World Wide, Strategic Account Planning Award, March 2016

At the end of 2018, Claudia decided to leave Corporate and joined Rhona Group with the sole purpose to expand creatively,  challenge the status quo, take her bold and unconventional ideas and bring these ideas life in creating meaningful solutions for customers. By joining Rhona Group, Claudia has been able to unite her passion and purpose as an entrepreneur and a social citizen committed to positively contributing towards The New Global Agenda.

Strategic Innovation Portfolio includes:
▪︎ eGovernment
▪︎ Education
▪︎ Healthcare
▪︎ Transportation
▪︎ Manufacturing

Strategic Innovation Technologies:
Cloud Computing; Edge Computing; Internet of Things; Artificial Intelligence; Machine Learning; Blockchain; Robotic Process Automation; Augmented Reality and Cyber Security.

Strategic Innovation – Global Technology Partners:
Microsoft, IBM, SAP, Google, Oracle, Amazon, Cisco and Huawei.

    RHONA GROUP provides leadership to its subsidiary companies and facilitates growth, relationship development, and Innovation in the Telecoms, Education, Insurance, Outdoor, Business Outsourcing, Call Centre, Property and Insurance Sectors. We are in business for the benefit of our shareholders, employees, customers, suppliers, and of course, the communities we operate within.


    54 Peter Place, Bryanston, Gauteng, Johannesburg, 2196


    +27 11 326 3591